About two weeks ago I met with a prospective client, I’ll call him Bill (not his real name). Bill is a sales person for a large company and he wants to increase his sales. He has attended several trainings and seminars on how to cold call, the language to use, […]
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Every time we talk about marketing we talk about how everything has to come back to an understanding of the customer. One of the most effective ways to do make your marketing efforts revolve around the customer is to build marketing personas. Some people talk about sales personas, they are […]
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I believe the most basic definition of marketing is: the steps a company takes to enhance the perceived value of their offering. There are a myriad of techniques a good marketer will use to enhance value. In this article I will focus on those techniques and ideas that will create […]
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Usually when people talk about marketing it’s based around the things a company does facing outwards, like advertising or packaging. Marketing though is much more than just those things that everyone sees so easily, in fact an argument can be made that the best best marketing is rarely seen as […]
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Value marketing is a marketing approach that pre supposes that people make purchases because they view an inherent value in an offering. They see the value of the offering as being higher than the value of the money or time they have to give in exchange for the offering. In […]
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